When did frozen lose its cool?

We were asking ourselves the same question. For centuries freezing was the best way to miraculously preserve fresh foods and, actually, it still is!

Freezing means we don’t need to add any unnatural preservatives to keep your dishes delicious. It locks in the goodness and actually keeps your food fresher than what you might find on supermarket shelves or fridges, which degrade as every hour passes. Oh and freezing has a massive impact on food waste - no more cancelled dinner plans or throwing away wilted, furry veg from the back of your fridge. Eat our menu whenever you please, no waste, no hassle.

So, we’re bringing the cool back to frozen food by freezing fresh, simple ingredients for busy people to eat better, healthier plant-based food whenever they want.