More beauty brands are taking steps to make their ranges more inclusive, and we’re here for it. It’s now easier than ever for people with dark skin tones to find vegan-friendly and cruelty-free products. Here are the top five vegan beauty brands in the UK and beyond who are delivering the goods.
Elf is a fantastic brand that is pretty criminally underrated. Providing vegan, cruelty-free makeup at affordable prices, it is also inclusive, carrying a great range of foundations and concealers for people of all shades. Whether your complexion is cool, neutral or warm, you can find the right shade of Flawless Finishing Foundation and the Camo Concealer for you. 40 shades of foundation and 25 of concealers are waiting to be matched to you. It also carries contour and bronzer products that are suitable for darker skin tones, which can be overlooked by other brands, so take advantage of this!
Revolution is a brand that is well-loved by MUAs and beauty lovers for having long-wear foundations and concealers to rival the most expensive brands out there. Its loyal following is definitely warranted. For buildable concealer that sinks into your skin seamlessly, try the Conceal & Define Infinite Longwear Concealer which may be what Revolution is best known for— known as a dupe of Tarte’s concealer, except with a wider range of shades. Also give the Conceal and Hydrate Foundation a go; with over 50 shades for cool, neutral and warm tones alike. And let’s not forget— both of these products are completely vegan!
When Rihanna announced the launch of Fenty, the world went into meltdown – and it was completely warranted. Releasing 40 shades of foundation at the time was an anomaly and an act that meant Fenty gained instant respect and credibility in the makeup world. It led many other brands to follow suit and broaden the range of shades they offered, dubbed ‘The Fenty effect’. The iconic Pro Fil’r Hydrating Longwear Foundation is a vegan formula to give you an airbrushed glow and is great for people that want more coverage with their foundation. Paired with the Instant Retouch Concealer, your skin will be looking flawless and dewy.
Charlotte Tilbury is known for its quality and luxury makeup, and Magic Away Liquid Concealer is no exception to this, which is full coverage and truly hydrating. In 20 shades, there is a good range of complexions covered, and it’s vegan and cruelty-free. Charlotte Tilbury sells a vegan foundation, but with only 20 shades it's a lot more limited, but hopefully, they’re working on this!
Too Faced are well-established across the pond, and have been gaining an ever-growing following in the UK too. A favourite of lots of makeup vloggers and influencers, Too Faced has quality products for a fantastic finish to any mockup look. It’s much loved and very much vegan Born This Way Foundation comes in 35 shades, and it glides on your skin beautifully. Same goes for the Born This Way Super Coverage Concealer, a perfect full-coverage formula.
Toni is one of our lovely Content Marketing Interns, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at a last count) or playing tennis in the park.