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Launches You'll Love: Domino's Launches Its First Vegan Pepperoni Pizza

by Laura Barns

2min read

Domino’s is celebrating Veganuary with Vegan PepperoNAY, its first plant-based pepperoni pizza in the UK made in partnership with The Vegetarian Butcher. 

domino's vegan pizza

Photo credit: Domino's

International pizza chain Domino’s launched its vegan pepperoni pizzas at its 1,200 locations across the UK. Created to coincide with the popular Veganuary campaign—when people commit to adopting a plant-based diet for the month of January and beyond—the chain’s new Vegan PepperoNAY pizza is made with plant-based pepperoni developed by Dutch brand The Vegetarian Butcher. 

The launch of its new vegan pepperoni pizza comes after Domino’s reported a 73% spike in vegan orders. Domino’s is one of several fast-food chains that have updated their UK menus this week to take advantage of Veganuary-driven interest in plant-based options. Others include McDonald’s (which expanded its McPlant to all UK locations this week); Wagamama (which added a vegan fish and chips option); Subway (where a vegan Tikka Masala Chicken sub is now on the menu); and Burger King (where vegan chicken nuggets, also made by The Vegetarian Butcher, just hit the menu UK-wide). 

Are you looking forward to trying it? Let me know in the comments!

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Laura Barns
by Laura Barns

Laura is our Copywriter, who is obsessed with the Hearty Roots Stew (and has been known to eat a double serve for lunch on more than one occasion). On her day off you’ll find her walking her puppy Ralph, stopping off at bookshops and cocktail bars along the way. 

Read more from Laura


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