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victory for pro veg movement
2min read

European Parliament Rejects Controversial AM171 ‘Dairy Ban’ On Plant-Based Goods

by Laura Barns

2min read

Laws Modification 171, which deliberated to censor ‘dairy phrases’ on plant-based merchandise, has been rejected by the European Parliament in a landmark win for the sustainability and vegan motion.

AM171 was challenged by almost half one million shoppers in a petition began by ProVeg Worldwide.

AM171 was voted in favour by European MEPs, claiming that plant-based merchandise with descriptions equivalent to ‘creamy’ and ‘different to dairy yoghurt’ will be “complicated” for shoppers.

If passed, descriptors such as ‘yoghurt-style'- and ‘cheese alternative' could have been forbidden. Furthermore, the legislation aimed to prevent brands from using packaging styles similar to their animal counterparts – such as butter blocks and milk containers. 

Science-based claims that compared vegan foods to animal products, aka ‘half the carbon emissions of dairy butter’ would also have been banned. 

Louise Davies, Head of Campaigns, Coverage, and Analysis for the Vegan Society stated “This was merely a try by the dairy business to carry again the rise of the vegan motion”.

A win for 'common sense'

Jasmijn de Boo, Vice President, ProVeg International celebrated the ‘common-sense victory’.

“Citizens, industry and experts have spoken and the EU listened. It would be absurd to censor plant-based products at the same time as telling consumers to switch to a plant-based diet. Imagine censoring electric cars or recycled paper. We applaud the EU for its clear-sightedness under immense pressure from environmentally reckless interests,” she said.

What do you think of the news? Let us know in the comments below.


By Laura Barns
Laura Barns

Laura is our Copywriter, who is obsessed with the Hearty Roots Stew (and has been known to eat a double serve for lunch on more than one occasion). On her day off you’ll find her walking her puppy Ralph, stopping off at bookshops and cocktail bars along the way. 

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