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Gucci Just Dropped Vegan Trainers Made From Wood Pulp

by Laura Barns

1min read

Luxury brand Gucci spent two years developing a vegan leather from wood pulp which it used to make three new trainer styles. 

The new vegan shoe range is comprised of three styles: The Gucci Basket, Gucci New Ace, and Gucci Rhyton.

If you want to get your hands on the new designs, they are available to purchase in stores and online from today (18th June).

Inspired by Greek goddess of harvest Demeter, the new material is made from 77% plant-based raw materials, including wood pulp and viscose, and is tanned in the way leather would be but without animal cruelty or environmental harm. They will retail between $702 and $940 and are all made in its Italian factory.  

In addition to developing specific styles featuring Demetra, Gucci will also incorporate the new material across its portfolio of handbags, shoes, apparel, and accessories as an animal-free alternative to leather. Scraps of Demetra will also be repurposed along with other waste materials in the brand’s production processes under Gucci-Up, a program that seeks to create a circular economy. 

What do you think? I'd love to hear your thoughts in the comments!

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Laura Barns
by Laura Barns

Laura is our Copywriter, who is obsessed with the Hearty Roots Stew (and has been known to eat a double serve for lunch on more than one occasion). On her day off you’ll find her walking her puppy Ralph, stopping off at bookshops and cocktail bars along the way. 

Read more from Laura


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