Is Aussie Cruelty-Free And Vegan?
The haircare line is well known for taming hair of all types, but if you’re wondering whether it’s cruelty-free and vegan, you’ve come to the right place. Read on for the full lowdown.
Aussie is a cosmetics brand focused on haircare. It was founded in 1979 by Tom Redmond, who upon visiting Australia saw the opportunity to use native species of plants to create different formulas for a range of hair types. The brand is now owned by Proctor And Gamble, and so technically isn’t Australian anymore, with marketing focusing on British and American markets.
Is Aussie cruelty-free?
This may be down to the individual. It is certified as cruelty-free by PETA, however, some don’t consider Aussie to be truly cruelty-free as it is sold in mainland China. Animal testing is required by law in China, however, in this instance, there is a slight loophole as some special-use products don’t need to be tested before being sold nationwide. It is still not considered cruelty-free for some, however, because even though they don’t need to do these initial tests, there is still a chance that it could be tested on animals should someone perhaps come forward with any issue etc. As a result, there is a mixed view on whether it is truly cruelty-free, so should be decided as individuals.
Is Aussie vegan?
No, Aussie is not a vegan brand due to the presence of beeswax and honey, which are animal products.
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by Toni Olukiran
Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.