Is Fenty Beauty Cruelty-Free And Vegan?

About Fenty Beauty

Unless you’ve been living under a rock, you’ve probably heard about Fenty Beauty — the latest makeup brand to shake up the industry. Created by the talented singer and businesswoman Rihanna, it was launched in 2017 and has become a staple in many people’s makeup bags since. Fenty drew praise from launching its first collection of 40 foundations and concealers, responding to a failure within the cosmetics industry to provide makeup for women of colour. The result was many other brands rushing to do the same, creating what is called the Fenty effect — and inclusive makeup is now becoming the industry standard.

Is Fenty Beauty vegan?

No, Fenty isn’t a vegan brand, as some products contain lanolin and beeswax, which are animal products. However, a big range of the makeup Fenty produces is vegan-friendly — including the pro filt’r foundations. 

Is Fenty Beauty cruelty-free?

Yes, Fenty Beauty does appear to be cruelty-free! Fenty does not test on animals, nor does it rely on third parties for testing. It also does not sell products in mainland China, where animal testing is required by law, meaning the brand is cruelty-free.