Is Fenty Beauty Cruelty-Free And Vegan?
Fenty Beauty is the newest sensation in the world of makeup, but is the iconic brand cruelty-free and vegan? Read on for everything you need to know.
About Fenty Beauty
Unless you’ve been living under a rock, you’ve probably heard about Fenty Beauty — the latest makeup brand to shake up the industry. Created by the talented singer and businesswoman Rihanna, it was launched in 2017 and has become a staple in many people’s makeup bags since. Fenty drew praise from launching its first collection of 40 foundations and concealers, responding to a failure within the cosmetics industry to provide makeup for women of colour. The result was many other brands rushing to do the same, creating what is called the Fenty effect — and inclusive makeup is now becoming the industry standard.
Is Fenty Beauty vegan?
No, Fenty isn’t a vegan brand, as some products contain lanolin and beeswax, which are animal products. However, a big range of the makeup Fenty produces is vegan-friendly — including the pro filt’r foundations.
Is Fenty Beauty cruelty-free?
Yes, Fenty Beauty does appear to be cruelty-free! Fenty does not test on animals, nor does it rely on third parties for testing. It also does not sell products in mainland China, where animal testing is required by law, meaning the brand is cruelty-free.
by Toni Olukiran
Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.