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1min read

Is Jouer Cruelty-Free And Vegan?

by Toni Olukiran

1min read

Jouer is respected and loved by many for its luxury but more affordable approach to makeup. But is it cruelty-free and vegan? Read on for the full makeup lowdown. 

About Jouer

Jouer was launched in 2008 by Christina Zilber, centring on clean, classic makeup targeted at the modern woman. As well as clean in the sense of light and bright makeup styles, Jouer also positions itself as a clean brand in terms of its ingredient lists, stating: 

‘We're always free of talc, parabens, mineral oil, gluten, sulfates, phthalates, TEA, synthetic fragrances over 1%, formaldehyde, coal tar, hydroquinone, triclosan, triclocarban, aluminium salt, carbon black, lead, and animal fat.’

Is Jouer cruelty-free?

Yes, Jouer is indeed cruelty-free! It does not test on animals or use third parties to test on animals. It also doesn’t sell its products in countries where it may be required by law, making it really cruelty-free.

Is Jouer vegan?

No, not all Jouer products are vegan, as some may contain animal products such as beeswax in the ingredients. However, Jouer does have a vegan edit which you can find on its website.


Toni Olukiran
by Toni Olukiran

Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.

Read more from Toni


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