Launches You'll Love: OPI Launches It's First Vegan Nail Polish Collection
by Laura Barns
Leading nail varnish brand OPI have released news of their upcoming launch of completely vegan nail polishes in a collection called Nature Strong.
According to the company, Nature Strong offers long-lasting, highly pigmented colour with a high shine finish that stays on for up to seven days without fading. The formula’s natural origin, plant-based ingredients are derived from sugar cane, manioc, wheat, potatoes and corn—providing up to 75% natural origin colour and 65% natural origin Top Coat.
Featuring 30 shades inspired by nature and a topcoat for added shine and protection, the new formula offers high-quality natural lacquer that applies easily, dries quickly, and removes simply with lacquer remover.
Each shade practices consciousness of the environment and sustainability with a crafted bottle and cap made from 20% post-consumer recycled materials. The premium formula is free of animal-derived ingredients and by-products. OPI has teamed up with The Vegan Society, the oldest and original vegan organization in the world, they established the international Vegan Trademark in 1990 to improve product labelling. The Trademark helps people identify a product that is free-from animal ingredients and has not been tested on animals. By including the trademark on packaging and assets it provides confidence about our vegan credentials.
Are you looking forward to trying them? Let me know in the comments!
By Laura Barns
Laura is our Copywriter, who is obsessed with the Hearty Roots Stew (and has been known to eat a double serve for lunch on more than one occasion). On her day off you’ll find her walking her puppy Ralph, stopping off at bookshops and cocktail bars along the way.
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