Someone Is Signing Up To Veganuary Every 2.5 Seconds This Year
by Laura Barns
Veganuary is an annual campaign that encourages people all over the world to go vegan for the month of January and beyond. As of this week, the campaign has also received its two millionth sign-up since it launched in 2014.
This means the campaign has nearly quadrupled since January 2021, when more than 582,000 people signed up to take part in Veganuary.
Though Veganuary was first born in the United Kingdom, it expanded its efforts to the United States for the first time in 2020 when more than 50,000 Americans pledged to go vegan in January. Veganuary’s 2022 campaign has further expanded this year with India joining the US, UK, Germany, Chile, Brazil, and Argentina as campaign hubs.
The Veganuary campaign provides people who pledge to go vegan with tools and resources to help with the transition. Resources include a free celebrity e-cookbook, the Official Veganuary Starter Kit as well as daily recipes, nutrition trackers, meal plans, tips on eating out, and ongoing support through a 31-day email series during their pledge month. The free 2022 Celebrity Cookbook that is sent to all participants includes contributions from Venus Williams, Jane Goodall, Bryan Adams, Mayim Bialik, and NYC Mayor Eric Adams.
By Laura Barns
Laura is our Copywriter, who is obsessed with the Hearty Roots Stew (and has been known to eat a double serve for lunch on more than one occasion). On her day off you’ll find her walking her puppy Ralph, stopping off at bookshops and cocktail bars along the way.
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