Launches You'll Love: Vegan KitKats Are Officially Coming To The UK
by Laura Barns
One of the world's most popular confectionery bars will soon have a delicious plant-based option that delivers the perfect balance between the crispy wafer and smooth chocolate that people know and love.
Photo credit: KitKat UK
Alexander von Maillot, Head of Confectionery at Nestlé, said: "One of the most common requests we see on social media is for a vegan KitKat, so we're delighted to be able to make that wish come true. I can't wait for people to be able to try this amazingly tasty new KitKat. This is a product for everyone who wants a little more plant-based in their life!"
The new vegan KitKat – called KitKat V – will be launched later in the year in several countries across the globe. It will only be available through the KitKat Chocolatory and selected retailers, to test the opportunity for a wider roll-out.
KitKat V was developed by chocolate experts in Nestlé’s confectionery research and development centre in York, UK, the original home of KitKat. They worked hard to make a vegan version that would live up to the high expectations of KitKat lovers everywhere.
Louise Barrett, Head of the Nestlé Confectionery Product Technology Center in York said, "Taste was a key factor when developing the plant-based chocolate for our new vegan KitKat. We used our expertise in ingredients, together with a test and learn approach, to create a delicious vegan alternative to our original chocolate KitKat."
KitKat V is certified vegan, and made from 100% sustainable cocoa sourced through the Nestlé Cocoa Plan in conjunction with the Rainforest Alliance. It follows other recent innovations from KitKat, including KitKat Ruby and KitKat Chocolatory Cacao Fruit Chocolate, using the first chocolate made entirely from the cocoa fruit.
Are you looking forward to trying it? Let me know in the comments!
by Laura Barns
Laura is our Copywriter, who is obsessed with the Hearty Roots Stew (and has been known to eat a double serve for lunch on more than one occasion). On her day off you’ll find her walking her puppy Ralph, stopping off at bookshops and cocktail bars along the way.