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4min read

We Tried Crosstown’s New Vegan Blueberry and Lemon Cake Doughnut 

by Fabian Jackson

4min read

And it was delicious. By now you’ll know we get more than slightly excited by new vegan launches (especially when the launch in question is of the vegan doughnuts delivery variety). Keep reading to see what we made of these – hint: we ate them all

Right off the bat, we had some questions – what exactly makes it a cake doughnut? Is it a doughnut that’s shaped like a cake? Cake batter that’s been fried in a doughnut ring? Something completely new with none of the above attributes? 

We’re sure people were equally thrown about the cronut after its conception too.


Photo credit: Crosstown

The cake doughnut in question 

The latest edition of Crosstown’s fully vegan range is a blueberry and lemon number packed with a blackberry and lemon compote, coated in a vivid blueberry glaze and topped with blue vanilla crumble. 

‘What makes the vanilla crumble blue’ we hear you ask – still unsure, but we don’t need to know if it tastes that good. 

Okay, it’s a pretty attractive doughnut 

Let’s just say we’d be chirpsing pretty hard to couple up with it if this were a Love Island of foods scenario. 

6 pack of doughnuts

On the bakery shelves, this pal won’t be fading into the background, and that’s saying something. You’ll know what we mean if you’ve ever visited any of Crosstown’s in-person bakeries in London or Cambridge. They’re all daringly coloured and decorated and it’s impossible to pick half a dozen to take home.

How did it taste? 

It was a pretty weighty doughnut so it’s safe to say that we were full after our tasting, but we wouldn’t like it any other way. 

The blackberry and lemon compote stole the show and offered the balance between flavours and textures (where can we buy a jar of the stuff?).  

Doughnut cut in half

Photo credit: Crosstown

It’s a given that there was stiff competition in our minds from Crosstown classics like PB&J and Cinnamon Scroll, but this new kid on the block held its own. And would we be buying this again? Absolutely. 

Answers to our initial burning questions

After a lot of very close inspection, it seemed to be a cake batter baked or fried (please let us know Crosstown) in a doughnut ring. Ann on-the-go pre=portion slice of cake disguised as a doughnut if you will.
Were we upset at the masquerade? Not in the slightest. 

Keen to try it? Check out delivery details here. 


By Fabian Jackson
Fabian Jackson

Fabian is one of our lovely Content Marketing Assistants who loves writing almost as much as he loves coffee, old episodes of Escape to the Country (no judgement here), and cooking up a storm in his kitchen.

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Plant Power

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