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What Is ‘Nature’s Cereal’ and Why Is it Taking Over Social Media?

by Toni Olukiran

1min read

The viral TikTok video has created a wave of people trying ‘nature’s cereal’ with seemingly great reviews — so what exactly is it and why is it so popular?

The Newest Food Trend

This week, TikTok creator @natures_food made waves by posting a video of themselves making his take on ‘breakfast cereal’, consisting of chopped up blueberries, strawberries and blackberries with a hefty sprinkling of pomegranate seeds, and topped it up with coconut water. Nature’s cereal was born.

The original video now has over five million views, and the hashtag #naturescereal currently has 424 million views — so clearly it’s got people’s interest piqued as well as having spawned other people to try it themselves. 

Why is it suddenly so popular?

This is a trend that is pretty much guaranteed to be good — after all, it is literally just a mix of fruit. In fact, it is pretty much just a fruit salad or even deconstructed smoothie bowl. But it has gotten attention from many vegans and non-vegans alike, as well as some celebrity attention (vegan singer and general icon Lizzo took to the app to make it and gave it a big thumbs up). While it’s a little strange and funny that it has become viral, we love the celebration of what nature does indeed have to offer us!

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Toni Olukiran
by Toni Olukiran

Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.

Read more from Toni


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