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1min read

What Is ‘Nature’s Cereal’ and Why Is it Taking Over Social Media?

by Toni Olukiran

1min read

The viral TikTok video has created a wave of people trying ‘nature’s cereal’ with seemingly great reviews — so what exactly is it and why is it so popular?

The Newest Food Trend

This week, TikTok creator @natures_food made waves by posting a video of themselves making his take on ‘breakfast cereal’, consisting of chopped up blueberries, strawberries and blackberries with a hefty sprinkling of pomegranate seeds, and topped it up with coconut water. Nature’s cereal was born.

The original video now has over five million views, and the hashtag #naturescereal currently has 424 million views — so clearly it’s got people’s interest piqued as well as having spawned other people to try it themselves. 

Why is it suddenly so popular?

This is a trend that is pretty much guaranteed to be good — after all, it is literally just a mix of fruit. In fact, it is pretty much just a fruit salad or even deconstructed smoothie bowl. But it has gotten attention from many vegans and non-vegans alike, as well as some celebrity attention (vegan singer and general icon Lizzo took to the app to make it and gave it a big thumbs up). While it’s a little strange and funny that it has become viral, we love the celebration of what nature does indeed have to offer us!


By Toni Olukiran
Toni Olukiran

Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.

Read more from Toni


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