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1min read

Is Aveeno Cruelty-Free And Vegan?

by Toni Olukiran

1min read

Aveeno is a skincare and haircare brand known for being used for treating skin conditions, but is it cruelty-free and vegan? Read on for the full lowdown. 

About Aveeno

Aveeno was founded in 1945 by Albert and Sidney Musher. Originally selling one product, a bath soap, it has since majorly expanded. All Aveeno products are created using oat extract, and they are marketed with the aim of helping several skin conditions, including eczema, hives, and sunburn. Its parent company is Johnson & Johnson.

Is Aveeno cruelty-free?

No, Aveeno is not cruelty-free. As stated on their website:

The fact is, AVEENO® doesn't conduct animal testing of our cosmetic products anywhere in the world, except in the rare situation where governments or laws require it. At AVEENO®, we won't ever compromise on the quality or safety of our products or stop seeking alternatives to animal testing.

Aveeno continues to sell products in countries where animal testing is required by law, meaning their products are not cruelty-free. 

Is Aveeno Vegan?

No, Aveeno is not vegan, as most of their products contain ingredients such as lanolin or beeswax.

Check out our favourite cruelty-free skincare product recommendations next.


By Toni Olukiran
Toni Olukiran

Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.

Read more from Toni

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