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Is Laura Mercier Cruelty-Free And Vegan?

by Toni Olukiran

1min read

Laura Mercier is a popular makeup brand for those looking for setting powders especially — but is it vegan and cruelty-free? Read on for the full lowdown and why it’s not quite as simple an answer as you may expect. 

About Laura Mercier

Laura Mercier was founded in 1996 by makeup artist Michèle Mercier, who changed her name to Laura to avoid confusion with when of her clients at the time who was also called Michèle Mercier. The brand is well known for its translucent powders, used for setting makeup and contouring. 

Is Laura Mercier cruelty-free?

This is currently disputed, and this is because the company is quite vague on the matter. In the FAQ section, it simply states:

Laura Mercier is committed to the elimination of animal testing and avoiding animal products. We are equally committed to consumer health and safety, and bringing to market products that comply with applicable regulations in every country in which our products are sold. While our products are not vegan, we do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf. We evaluate the safety of our finished products with alternate methods and in clinical settings on volunteer panels.

Laura Mercier doesn’t sell in China, which would, in theory, imply it was cruelty-free, however, they never sought out certification or stated they were so were never confirmed to be cruelty-free. This has remained the case; however they were recently bought by Shisheido, a makeup parent company that does sell in China and isn’t cruelty-free, so people may not feel comfortable shopping there while the status of their products in currently unknown, and therefore remains a grey area. 

Is Laura Mercier vegan?

While some products may not have animal byproducts in their ingredients, it isn’t a vegan brand as some items still use ingredients such as lanolin. 

Check out our favourite cruelty-free skincare product recommendations next.

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Toni Olukiran
by Toni Olukiran

Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.

Read more from Toni


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