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1min read

Is Maybelline Cruelty-Free And Vegan?

by Toni Olukiran

1min read

Maybelline is a popular high-street brand that has continued to be a staple across several generations when trying their hand at makeup. But is it cruelty-free and vegan? Read on to find out. 

About Maybelline

Maybelline is an American cosmetics company, founded in 1914 in Chicago by Thomas Lyle Williams. Williams saw his sister, Mabel, using Vaseline and coal dust to create an eyelash enhancer, and the first commercialised mascara was born (Williams went on to name the company after his sister). Today, Maybelline remains well-loved for their mascaras especially, but also carry makeup for eyes, lips and face at affordable prices. 

Is Maybelline cruelty-free?

No, Maybelline is not cruelty-free. This is because Maybelline, like its parent company L’Oreal, operates in Mainland China where it is required by law to test imported makeup and skincare products on animals. This means that as long as it continues to trade in China, it cannot be deemed cruelty-free. 

Is Maybelline vegan?

Many Maybelline products aren’t suitable for vegans, as they contain carmine and lanolin, however some products do not contain animal products in the ingredients. However, as Maybelline is not cruelty-free, some may argue that none of the products are truly vegan. 

Check out our favourite cruelty-free and vegan skincare product recommendations next.


By Toni Olukiran
Toni Olukiran

Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.

Read more from Toni


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