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1min read

Is Rimmel Cruelty-Free and Vegan?

by Toni Olukiran

1min read

Are you a big fan of makeup and wondering whether your favourite brands are cruelty-free and vegan? We’ve got you. Read on to find out Rimmel’s cruelty-free status and whether it’s vegan.

About Rimmel

Rimmel was founded in 1836 by Eugene Rimmel, and was originally a perfumery. Opening a store in Regent Street, London, it became known for its mascaras and today it is a well-known high street brand and one of the most popular in the world selling makeup. 

Is Rimmel cruelty-free?

No, Rimmel is not cruelty-free. This is because, like several other major brands, it sells its products in countries where animal testing is required by law:

“Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements. An example is China, where we continue to be involved in the dialogue with the Chinese authorities, including through our active membership of industry groups, to find alternatives to their use of animal testing.’

As of 2021 it is therefore not cruelty-free.

Is Rimmel vegan?

Rimmel is not a vegan brand, as some of its products contain animal products such as lanolin in its ingredient lists. Products with vegan formulas may not be considered truly vegan either since the company is not cruelty-free. 

 Check out our favourite cruelty-free skincare product recommendations next.


By Toni Olukiran
Toni Olukiran

Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.

Read more from Toni

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