Is Simple Cruelty-Free and Vegan?

About Simple

Simple was founded back in 1960 in the UK, and is now owned by Unilever. Formulated specifically for sensitive skin, Simple provides soap and skincare products at affordable prices, making it a much loved and used brand globally. 

Is Simple vegan?

Simple is not entirely vegan, as a small number of products contain beeswax and so can’t be considered a vegan brand. However, Simple has pledged to make all products created from now on vegan-friendly. 

Is Simple cruelty-free?

This is a slightly tricky one. Simple is certified cruelty free by PETA, however some feel that Simple doesn’t necessarily deserve the certification. This is because Simple still trades in China albeit in a more roundabout way. China requires skincare and cosmetics to be tested on animals by law, which means that brands that trade with China are automatically deemed by many as not being cruelty-free.

In this instance, Simple only distributes their products through ‘cross-border e-commerce’ which means they don’t do not need to test on animals as they don’t directly sell their products there, however they haven’t ruled out the possibility of trading fully in China. Some aren’t comfortable calling them truly cruelty-free for this reason, so it is up to the individual how comfortable they feel buying from simple since it is a somewhat grey area for some. 

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