Skip to main content


bubbles on hand
2min read

Is Simple Cruelty-Free and Vegan?

by Toni Olukiran

2min read

Simple is known for providing skincare products tailored to sensitive skin, and is the go-to for many. Read on to find out its cruelty-free status, and whether it is suitable for vegans. 

About Simple

Simple was founded back in 1960 in the UK, and is now owned by Unilever. Formulated specifically for sensitive skin, Simple provides soap and skincare products at affordable prices, making it a much loved and used brand globally. 

Is Simple vegan?

Simple is not entirely vegan, as a small number of products contain beeswax and so can’t be considered a vegan brand. However, Simple has pledged to make all products created from now on vegan-friendly. 

Is Simple cruelty-free?

This is a slightly tricky one. Simple is certified cruelty free by PETA, however some feel that Simple doesn’t necessarily deserve the certification. This is because Simple still trades in China albeit in a more roundabout way. China requires skincare and cosmetics to be tested on animals by law, which means that brands that trade with China are automatically deemed by many as not being cruelty-free.

In this instance, Simple only distributes their products through ‘cross-border e-commerce’ which means they don’t do not need to test on animals as they don’t directly sell their products there, however they haven’t ruled out the possibility of trading fully in China. Some aren’t comfortable calling them truly cruelty-free for this reason, so it is up to the individual how comfortable they feel buying from simple since it is a somewhat grey area for some. 

Check out our favourite cruelty-free skincare product recommendations next.


By Toni Olukiran
Toni Olukiran

Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.

Read more from Toni


Let us take care of dinner

We help to make eating more plants easy and delicious. Fancy letting us take care of dinner? Check out our delicious meals here.

Shop now
Multi award-winning great taste producer
Certified B Corporation
London Living Wage Employer
Plant Power


Where to find usVeganuarySustainability(Not at) school dinnerRefer a FriendPlanted blog

Stay in touch

Multi award-winning great taste producer
Certified B Corporation
London Living Wage Employer
Plant Power

© Copyright 2023 Allplants Ltd. All rights reserved