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Is Sure Cruelty-Free & Vegan?

by Toni Olukiran

1min read

Sure is a go-to for many when looking for a deodorant, but is vegan-friendly and also cruelty-free? Read on for what you need to know. 

About Sure

Sure is one of the most popular deodorant brands globally, but you may be surprised to find that it’s not called Sure in other countries. It’s known as Sure in the UK, Ireland and India, Degree in the US and Canada, Rexena in Japan and South Korea, Shield in South Africa, and Rexona everywhere else (including Australia, where it was founded). 

Is Sure cruelty-free?

No, Sure is not cruelty-free, as it sells products in countries where it is required by law to test cosmetic and beauty products on animals before selling them. 

Is Sure vegan?

No, Sure isn’t vegan either, containing animal byproducts. However, if you’re on the hunt for vegan and sustainable deodorants, we recommend Wild. 

Image credits: ebay
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Toni Olukiran
by Toni Olukiran

Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.

Read more from Toni


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