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2min read

Is Too Faced Cruelty-Free And Vegan?

by Toni Olukiran

2min read

Too Faced is a cosmetics brand that is popular amongst millennials and gen z for its fun and pink branding. But is it vegan and cruelty-free? Read on for the full lowdown on the popular brand. 

About Too Faced

Too Faced was started by makeup artists Jerrod Blandino and Jeremy Johnson, who worked behind a makeup counter before founding the company in 1998. Creating the world’s first glitter eyeshadow, the brand has expanded and is now recognised globally as a popular cosmetics brand catering a range of different products for all levels of enthusiasm for makeup artistry. 

Is Too Faced cruelty-free?

Fortunately, Too Faced is completely cruelty-free. Unlike other brands (including its parent company, Estee Lauder), Too Faced is not sold in China, where it is required by law for cosmetics products to be tested on animals. 

Is Too Faced vegan?

Too Faced is not a vegan brand, as some of its products contain animal products such as lanolin in its ingredient lists. However, some products don’t contain animal products and are therefore vegan-friendly — these can be found in their vegan edit.  

Check out our favourite cruelty-free skincare product recommendations next.


Toni Olukiran
by Toni Olukiran

Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.

Read more from Toni


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