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urban decay palette
1min read

Is Urban Decay Cruelty-Free And Vegan?

by Toni Olukiran

1min read

Urban Decay set the makeup world alight with its range of eyeshadow palettes, but is it cruelty-free and vegan? Find out what you need to know about the iconic brand. 

About Urban Decay

Urban Decay was founded in 1996 by Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward. Lerner had mixed a raspberry colour with black and discovered she had made a new colour, which inspired them to make a cosmetics company and name the products after urban imagery. Though originally starting off with a limited range of lipsticks, it is now best known for its Naked Range of eyeshadows, which won Instagram over and brought with it a legion of fans. 

Is Urban Decay cruelty-free?

You’ll be glad to know that Urban Decay is indeed truly cruelty-free! It does not test on animals and does not sell its products in countries where animal testing is required by law. 

Is Urban Decay vegan?

Urban Decay isn’t a vegan brand, as some products contain ingredients like lanolin, however, it does have lots of products that are free from animal products. You can find them here

Check out our favourite cruelty-free skincare product recommendations next.


By Toni Olukiran
Toni Olukiran

Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.

Read more from Toni


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