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The Gift That Gives Back: Choose Love X allplants

by Toni Olukiran

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Christmas is coming, and we’ve teamed up with the fantastic charity Choose Love to donate this festive season. Spending time and sharing a meal with family is more important than ever, so we’re delighted to be feasting it forward this Christmas.

About Choose Love

choose love

Choose Love is an incredible charity started in 2015 by Liliana Bird, Dawn O’Porter, Dani Lawrence and CEO Josie Naughton, who we were lucky enough to chat with last year. It provides humanitarian aid to refugees around the globe, reaching over a million people with its essential services in over 22 countries. Choose Love is a small team of people making a big difference, and 88% of all profits go directly to aid.

In the wake of COVID-19, the work of Choose Love is more important than ever, helping the most vulnerable in displaced communities around the world and ensuring they get life-saving supplies, medical attention, and food. 

Since its conception, it has grown to be the largest grassroots organisation in the world, and has quickly become a major, recognisable charity for its pop-up gifting stores. The nature of gifting is in the DNA of Choose Love. That’s why we’re thrilled to partner up once more this year with the launch of our new gift boxes. 

Choose Love X allplants

gifting box

This year, we’ve partnered up with Choose Love so that for every box gifted and bought between the 1st-25th December, we’ll donate to feed a family of four. 100% of our donations will go to our partners on the ground, so that this festive season, refugees around the world can also share a meal with loved ones this Christmas. We know that being together with family is more important than ever this Christmas, and there’s nothing like a meal with loved ones to make you feel less alone. So we’re delighted to be helping in any way we can — and we couldn’t do it without our lovely customers!

So, as gifting rolls around and the secret santas chatter starts, you can give a Winter Roast with all the trimmings, and you’ll also be donating to a wonderful charity. Don’t forget to check out Choose Love’s gift shop too for inspiration, and lovely merch!

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Toni Olukiran
by Toni Olukiran

Toni is one of our lovely Content Marketing Assistants, and when she’s not writing posts about everything from Jamaican cooking to vegan champagne, she’s making a Spotify playlist (she was at 200, at her last count) or playing tennis in the park.

Read more from Toni


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