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Is to inspire the planet to eat more plants.
We’re obsessed with the power of plants, and how more of us eating them will transform our planet and our health. The talented folks in our kitchen have serious plant expertise. They create, taste and perfect every dish so it packs a powerful punch of flavour, a riot of colour and puts nutrition at the centre of the plate.
Having grown up in a meat-loving Greek-Cypriot family, my decision to go plant-based surprised everyone, including me. After learning of the impact of animal agriculture on climate, I became a foodie on a mission - ignited by a passion for the planet and with it making plant-based food a supremely delicious and positive choice for all.
- Jonathan Petrides
WE BELIEVE IN
Delicious, nutritionally packed wholefoods should be the rule, not the exception. Plants, the whole plant and nothing but plants.
A B Corp from Day 1, we believe in using business as a force for good. A B Corp from Day 1, we are pioneering a better way to do business.
Minimising food waste, locking in nutritional goodness, and acting as nature's preservative - freezing is truly magical.
Cooked by chefs and balanced by nutritionists. A kitchen full of people, not machines, serving up plants that pack a flavourful punch.
In 2021, we received a B Corp score of Outstanding. This puts us in the top 0.1% of UK food businesses for sustainability.
Our 2030 pledge
We have publicly committed to Net Zero by 2030, along with 500+ other B Corps, as part of the Tech Zero task force.
WE'RE PROUD TO CALL OURSELVES
Together with The Felix Project & City Harvest, we're donating vital, nutritious allplants meals to families facing holiday hunger through our (Not At) School Dinners Programme. We've donated over 20,000 meals so far, and we won't stop there.
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